The Internet streamlines the way ICE does business and slashes operating costs. We pass the savings on to you.

Here is how it works:

The ICE Family has been in the jewelry business for more than 20 years. We have tremendous design and manufacturing experience, and access to many of the largest brands in the industry. We also have long-time relationships with many leading suppliers. We buy pearls, gemstones, and diamonds right at the source in most cases. Ice.com is aware of the issue of conflict diamonds and has taken measures to guarantee that we do not knowingly sell or use any conflict diamonds.

Add those strengths to the way the Internet has transformed the buying and selling of merchandise like fine jewelry, and you'll understand how it is possible for ICE to bring you such extraordinary savings.

The Internet is the key. ICE does not have the overhead of a large retail staff. Instead, we have a well-trained Customer Service & Jewelry Experts Team that can, via the Internet, respond instantly to your needs over the Internet.

As an online store, ICE is able to offer merchandise to anyone with Internet access, not just those customers within driving distance of a single retail outlet.

ICE offers a vast selection of jewelry. But we tie up far less money in inventory, because selling over the Internet enables us to manage our inventory more efficiently. So, again, our operating costs are lower.

ICE does not have the advertising costs connected with doing business the traditional way. Instead of printing and mailing catalogs, we can send you personalized email featuring the jewelry that most interests you. And there's no postage.

The Internet makes it easy for you to buy and easy for us to serve you. We save. You save. To find out how much, search for a piece of jewelry using the "Shop By Type" pulldowns on the left of the screen.