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Shmuel Gniwisch

				

					CEO
 A very successful entrepreneur, Shmuel
					is the driving force behind Ice.com. "With our years of experience
					and knowledge, we felt we could develop new relationships with
					customers all over the world and deliver them genuine value and
					quality."
				

				
Shmuel learned early on the importance of building lasting
					customer relationships and delivering on your promise of quality
					product at exceptional value. Shmuel's leadership and focus on the
					customer is the key to Ice.com's success.

				

				
				
Jason Ordway

				

					Chief Information Officer
 Jason Ordway
					leads the technology vision, strategy and execution for Ice.com.
				

				
Most recently Mr. Ordway served as the CTO of
					SureSource, LLC where he lead the Development, IT/OPs,
					Quality Assurance and Project Management teams in support of their
					direct to consumer ecommerce (including mobile) model for clients
					such as Budweiser, Coca-Cola, Casio, Hershey's, and Crayola.


				
Mr. Ordway also served as the CIO of RedRoller Holdings, Inc.
					where he leads the development and support of a subscription
					based online shipping application. Mr. Ordway has held
					senior technology positions in the .com world for both
					international and domestic companies such as Weightwatchers
					International, Outpost.com, CNN Financial News and Y&R
					New York.

				


				
Ezzie Schaff

				

					Vice President, Risk Management
 Ezzie comes
					to Ice.com with 15 years of experience in the risk management and
					credit card processing industry. His success in implementing
					trendsetting practices and procedures in the online card not
					present environment has helped online sellers eliminate many of the
					risks involving credit card fraud and identity theft.
				

				
Previous to working at Ice.com, Ezzie enjoyed a leadership
					position as a project manager for the internet startup, Educational
					Technology Partners.

				


				
Alan Woolff

				

					Vice President of Merchandising
 It is
					Alan's mission to research and find unique jewelry styles to
					complement our quality and value proposition at Ice.com.
				

				
Alan has been involved in jewelry merchandising for 25 years
					in England, Canada and the USA. His quest for the perfect items
					have taken him to Thailand, India, Hong Kong, Switzerland, Italy
					and all over the USA, which allows him to bring a truly
					International flavor to Ice.com.

				
The combination of years of experience and a great
					understanding of gemstones and manufacturing helps Alan deliver
					exceptional quality jewelry at great value.

				

				
Mayer Gniwisch

				

					Founder
 Mayer Gniwisch's extensive
					knowledge of diamonds and jewelry is the result of his years of
					hands-on experience in the field. Classically trained as a diamond
					cutter with one of South Africa's largest diamond companies, Mayer
					founded First Canadian Diamond Cutting Works, Canada's first
					diamond factory, and Y&M Diamond Trading of New York, a leading
					seller of loose diamonds. Mayer leverages this industry expertise
					to bring Ice customers "The best quality and value for each and
					every diamond or piece of jewelry they acquire".
				

				

				
Pinny Gniwisch

				

					Founder

					Pinny is one of the Gurus of Internet marketing. He frequently lectures worldwide at International Internet conferences on a myriad of topics relating to Internet marketing.
					Combining his knowledge of the jewelry business and his marketing insights Pinny has contributed to making Ice.com one of the leading jewelers on the Internet. 
					"My goal is to create and deliver an experience that will generate long-term customer relationships."