EPISODE 451

From Furry to Flourishing, Build-A-Bear's Sharon Price John Turns Challenge Into Opportunity

49 minutes ยท December 16, 2024

The experiential retail industry has reshaped the traditional shopping model by emphasizing immersive, interactive, and personalized experiences that forge deeper connections between brands and consumers. Build-A-Bear Workshop (NYSE: BBW), has been a trailblazer in the space since its launch in 1997. Since taking the helm as President and CEO over a decade ago, Sharon Price John has guided Build-A-Bear through numerous challenges, steering the brand toward continued success. She goes Inside the ICE House to to reflect on her career at Build-A-Bear, share insights on how the company has evolved to meet ever-changing consumer demands, and offer a glimpse into what lies ahead as the brand approaches 2025.

Listen to more episodes

Check out episodes from our previous seasons.

Subscribe to Inside the ICE House

  • Listen on Apple Podcasts
  • Spotify
  • YouTube

Information contained in this podcast was obtained in part from publicly available sources, and not independently verified. Neither ICE nor its affiliates make any representations or warranties, express or implied, as to the accuracy or completeness of the information and do not sponsor, approve, or endorse any of the content herein, all of which is presented solely for informational and educational purposes. Nothing herein constitutes an offer to sell, a solicitation of an offer to buy any security, or a recommendation of any security or trading practice.