make the connection

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Data, technology and expertise that inspire innovation and create opportunity.

The Making of "Make the Connection"

"If you don't define yourself, you open yourself up to somebody else defining you."

- ICE Founder Jeff Sprecher

Josh King, Chief Communications Officer at ICE, takes us behind the scenes of the company’s first major advertising campaign. In a never seen before conversation, Josh, ICE Founder Jeff Sprecher, and ICE CMO Stephanie Dobbs Brown sit down to reveal the inspiration and complete story behind making the connection between people and opportunity. Join the team as they go from an Atlanta based startup to a conference room in New York to the high seas and all the places in between. The north star of the voyage, a 60 second spot that captures how an idea to modernize energy trading led to a global powerhouse of markets, data, and technology.

Check out all of the Behind the Scenes videos

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Data, technology and expertise that inspire innovation and create opportunity.

Whatever you think ICE is, we’re so much more.

For established corporations, for tomorrow’s startups, for the leaders of today and the families of tomorrow.

We help market participants make more transparent investment and risk management decisions.

We help customers navigate the transition to a more sustainable future.

We help people realize the dream of homeownership.

We help companies raise capital so they can change the world.

We build networks. We revitalize industries. We revolutionize process.

Without connections, none of it would be possible. Connections between data and technology. Between innovation and expertise.

And, ultimately, between people and opportunity.

ICE makes opportunity a reality.

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Make the Connection

Meet the connectors.


an up-and-coming DJ who represents the future – a reminder that making connections today serves the generations of tomorrow.

Zac Brown

CEO of McLaren Racing, who uses data to create a competitive advantage for his teams -- something ICE’s customers do every day.

Peter Tuchman

who harnesses data and technology to create value in the equity markets, all while helping followers grow nest eggs.

Rose Hahn

who increases transparency in the financial markets through her YouTube channel “Investing with Rose”, empowering subscribers and elevating their financial well-being.


a change maker in the real estate industry, who exemplifies the dream of homeownership, made more affordable through ICE’s automation and technology.

Erin Ashely Simon

a pioneer in Esports who is redefining the rules of the game and building an intersection between gaming and culture.

Thomas Healy

founder and CEO of Hyliion (NYSE: HYLN) who deploys capital from his SPAC to drive a global energy transition in the transportation industry.

Duca and Ro

the creators and crew of YouTube’s “Odd Life Crafting,” who achieve their ambition of living and working transparently, by setting audacious -- some say “unattainable” -- goals and charting a course to get there.

Expedition Evans

founders of YouTube’s Expedition Evans, who dream big and demonstrate the resolve and ingenuity to connect to new opportunities across the globe.

Expedition Evans
Mark Wiens

global food blogger and creater of YouTube’s Migrationalogy who treats every day as an opportunity to “do something, try something, learn something.”