The Making of "Make the Connection"
"If you don't define yourself, you open yourself up to somebody else defining you."
- ICE Founder Jeff Sprecher
Josh King, Chief Communications Officer at ICE, takes us behind the scenes of the company’s first major advertising campaign. In a never seen before conversation, Josh, ICE Founder Jeff Sprecher, and ICE CMO Stephanie Dobbs Brown sit down to reveal the inspiration and complete story behind making the connection between people and opportunity. Join the team as they go from an Atlanta based startup to a conference room in New York to the high seas and all the places in between. The north star of the voyage, a 60 second spot that captures how an idea to modernize energy trading led to a global powerhouse of markets, data, and technology.
Check out all of the Behind the Scenes videos
Listen to more insights
Podcast
Hyliion CEO Thomas Healy Makes the Connection with ICE
Thomas and his team at Hyliion are relentlessly driving toward a greener energy future with bold innovations in the transportation sector. Thomas walks us through the company’s origins from college brainchild to its debut on the NYSE, and what it was like telling his story on stage.
Podcast
Brett and Jade Evans Make the Connection with ICE
Brett and Jade Evans, the crew of the smash hit YouTube series “Expedition Evans” join us to discuss how their intrepid Beneteau yacht “Eva” stars in ICE’s new ad, their cameo, and the community of 100k+ fellow travelers they’ve built along the way.
Podcast
“The Einstein of Wall Street” & “Investing With Rose” Make the Connection with ICE
@hellorosehan & @EinsteinoWallSt embody how #ICEMaketheConnection is “raising capital to help companies change the world” and inspiring them to teach others by “making complicated financial concepts seem simple.”
Podcast
Hyliion CEO Thomas Healy Makes the Connection with ICE
Thomas and his team at Hyliion are relentlessly driving toward a greener energy future with bold innovations in the transportation sector. Thomas walks us through the company’s origins from college brainchild to its debut on the NYSE, and what it was like telling his story on stage.
Podcast
Brett and Jade Evans Make the Connection with ICE
Brett and Jade Evans, the crew of the smash hit YouTube series “Expedition Evans” join us to discuss how their intrepid Beneteau yacht “Eva” stars in ICE’s new ad, their cameo, and the community of 100k+ fellow travelers they’ve built along the way.
Podcast
“The Einstein of Wall Street” & “Investing With Rose” Make the Connection with ICE
@hellorosehan & @EinsteinoWallSt embody how #ICEMaketheConnection is “raising capital to help companies change the world” and inspiring them to teach others by “making complicated financial concepts seem simple.”
Podcast
HGTV Star Egypt Sherrod Makes the Connection with ICE
HGTV Star @EgyptSaidSo’s career models her line in the campaign that opportunity is making the dream homeownership a reality. She shares how she went from music director to star of her own TV show.
Podcast
Set Your Course for Adventure with the Crew of Odd Life Crafting
Duca Cassol and Roberta Becker Montibeller are Brazilian engineers and problem solvers who’ve chronicled the last four years of their lives for a quarter million regular followers on their @OddLifeCrafting YouTube channel.
Podcast
McLaren Racing CEO Zak Brown Makes the Connection with ICE
Motorsport legend @McLarenF1 @ZBrownCEO takes us behind the scenes of “Make the Connection” to show how opportunity is using data to get a competitive advantage
Podcast
HGTV Star Egypt Sherrod Makes the Connection with ICE
HGTV Star @EgyptSaidSo’s career models her line in the campaign that opportunity is making the dream homeownership a reality. She shares how she went from music director to star of her own TV show.
Podcast
Set Your Course for Adventure with the Crew of Odd Life Crafting
Duca Cassol and Roberta Becker Montibeller are Brazilian engineers and problem solvers who’ve chronicled the last four years of their lives for a quarter million regular followers on their @OddLifeCrafting YouTube channel.
Podcast
McLaren Racing CEO Zak Brown Makes the Connection with ICE
Motorsport legend @McLarenF1 @ZBrownCEO takes us behind the scenes of “Make the Connection” to show how opportunity is using data to get a competitive advantage
Data, technology and expertise that inspire innovation and create opportunity.
For established corporations, for tomorrow’s startups, for the leaders of today and the families of tomorrow.
We help market participants make more transparent investment and risk management decisions.
We help customers navigate the transition to a more sustainable future.
We help people realize the dream of homeownership.
We help companies raise capital so they can change the world.
We build networks. We revitalize industries. We revolutionize process.
Without connections, none of it would be possible. Connections between data and technology. Between innovation and expertise.
And, ultimately, between people and opportunity.
ICE makes opportunity a reality.
Meet the connectors.
an up-and-coming DJ who represents the future – a reminder that making connections today serves the generations of tomorrow.
CEO of McLaren Racing, who uses data to create a competitive advantage for his teams -- something ICE’s customers do every day.
who harnesses data and technology to create value in the equity markets, all while helping followers grow nest eggs.
who increases transparency in the financial markets through her YouTube channel “Investing with Rose”, empowering subscribers and elevating their financial well-being.
a change maker in the real estate industry, who exemplifies the dream of homeownership, made more affordable through ICE’s automation and technology.
a pioneer in Esports who is redefining the rules of the game and building an intersection between gaming and culture.
founder and CEO of Hyliion (NYSE: HYLN) who deploys capital from his SPAC to drive a global energy transition in the transportation industry.
the creators and crew of YouTube’s “Odd Life Crafting,” who achieve their ambition of living and working transparently, by setting audacious -- some say “unattainable” -- goals and charting a course to get there.
founders of YouTube’s Expedition Evans, who dream big and demonstrate the resolve and ingenuity to connect to new opportunities across the globe.
Mark Wiens
global food blogger and creater of YouTube’s Migrationalogy who treats every day as an opportunity to “do something, try something, learn something.”